Local Business Spotlight: Simply Edit Pro

If you’ve been following the growth of local businesses across Pierce County and Thurston County, there’s a good chance you’ve already seen the work of Simply Edit Pro, even if you didn’t realize it.

Simply Edit Pro Studio, new software built by Olympia developer Dallen Taylor, is now live for real estate agents and teams. It does one thing and does it well: it turns the last-minute scramble of preparing for a client into a single, shareable web page, built for a specific buyer tour, listing appointment, or seller presentation. For a South Sound business, it is a notable launch, software made right here, now aimed at one of the largest industries in the region.

What it does

Here is the plain version, straight from the company: Simply Edit Pro Studio is client preparation software for real estate agents and teams. Agents build one shareable client webpage for a buyer tour, listing appointment, or seller presentation, so every client meeting looks prepared, consistent, and made for that client.

Instead of a static PDF or a slide deck that looks like everyone else's, each client gets a clean page built for their moment:

• A buyer tour page a client opens on their phone before a day of showings, with the homes and route laid out.

• A listing appointment page that shows a seller the agent did their homework.

• A seller presentation page that makes the whole pitch feel prepared and personal

It is built mobile first, because that is where clients actually open things, and it works alongside the tools a team already uses, like a CRM, rather than replacing them.

Who is behind it

Simply Edit Pro Studio is built by Dallen Taylor, a 30-year-old Olympia software developer, number one top-selling author of The Content Deficit, and an award-winning video director. He is not a real estate agent, and he treats that as the advantage: he builds the tools, the agents bring the expertise.

These days you are more likely to find him working from a back booth at The Spar Cafe downtown than at an open house. He is building Studio in the open, alongside the same local team his mom once worked on, which keeps it honest: it has to hold up with real agents using it on real clients.

Why it exists

Ask Dallen what Studio is really for and he does not lead with features, he leads with a problem. Call it the scramble: the night-before rush to hand a client something, when there was never enough time to make it good, so even excellent agents end up handing over something generic. "Your materials should finally match your ability," is how he puts it. The belief underneath the whole product is simpler still: make every client feel like your only one.

Where to find it, and what it costs

Simply Edit Pro Studio is live at studio.simplyeditpro.com and on Instagram at @simplyeditpro. Agents can start with a 7-day free trial, and founding pricing starts at $39 a month.

⚙️ Solving the “Content Deficit”

One of the core ideas behind Simply Edit Pro is something Dallen calls the “content deficit.”

Most businesses know they should be posting more, but they don’t have the time, structure, or team to actually do it consistently.

That’s where Simply Edit Pro steps in.

Instead of asking business owners to become full-time content creators, they build repeatable systems that allow clients to:

• Film efficiently (often just 1 focused session per week)

• Turn that footage into dozens, or even hundreds of pieces of short-form & static content

• Distribute across platforms like YouTube, Instagram, and beyond

The goal is simple:
Build once. Publish forever.

🤖 Blending AI + Real Content Strategy

More recently, Simply Edit Pro has been leaning heavily into AI-powered content systems, combining:

• Traditional video production

• AI editing workflows

• Avatar-based content

• Scalable content workflows for busy business owners

This allows businesses, especially larger teams, to create high-volume, high-quality content without needing massive internal teams.

It’s a model that’s becoming more relevant as demand for content continues to grow across every industry.

📍 Local Impact

What makes Simply Edit Pro stand out isn’t just the service, it’s the local footprint.

Over the years, Dallen has worked closely with:

• Real estate teams generating inbound leads through YouTube

• Local businesses building stronger brand presence online

• Service providers creating educational content to stand out in crowded markets

Many of these businesses are right here in the South Sound, meaning the results aren’t theoretical.

They’re visible in your feed every day.

💬 Why It Matters

As more business shifts online, content is becoming the new storefront.

For local companies trying to compete, not just locally, but digitally, having a system in place is no longer optional.

Simply Edit Pro is part of a growing wave of South Sound-based companies helping other local businesses adapt, scale, and stay relevant.

📲 How to Work With Simply Edit Pro

Businesses interested in working with Simply Edit Pro can learn more by visiting:

👉 https://studio.simplyeditpro.com/

Simply Edit Pro Studio is live follow the journey on Instagram at @simplyeditpro. Agents can start with a 7-day free trial, and founding pricing starts at $39 a month.

📬 Want more local business spotlights like this every week?

We publish the South Sound Report every Friday, covering local entrepreneurs, business growth stories, restaurant openings, development projects, and major community updates across Tacoma, Olympia, Lacey, DuPont, Yelm, and beyond.

If you’d like it delivered straight to your inbox, just comment “report” on any of our Instagram posts and we’ll DM you the link to subscribe.